NLVersion of 19 August 2026 · English translation for your convenience; the Dutch version prevails
Only what we need to fulfil your order: your name, email address, delivery and billing address, the order itself (shirt, size, colour, design) and your choice of payment method. We use your uploads and designs solely to print your shirt — unless you choose to have it published in "Fresh off the press" (after our review, and never with your name).
Processing is necessary to perform the contract (your order) and to meet our statutory record-keeping obligations, and — for analytics cookies only — is based on your consent.
| Cookie/storage | Type | Purpose | Retention |
|---|---|---|---|
| bjs_cart, bjs_same_logo etc. (localStorage) | Essential | Remembering your basket and design choices | Until you clear them |
| Session/login cookies (My account) | Essential | Staying logged in, completing your order | Session |
| bjs_cookies (localStorage) | Essential | Remembering your cookie choice | Until you change it |
| bjs_taal (localStorage and cookie) | Essential | Remembering your language (Dutch or English) | 1 year |
| Google Analytics (_ga etc.) | Analytics — only with consent | Measuring site use anonymously (IP anonymised) | Max. 2 years |
We set analytics cookies only after you click "Accept" in the cookie banner. If you choose "Essential only", Google Analytics is not loaded.
We use Umami (self-hosted on our own server in the Netherlands) for anonymous visitor statistics. Umami sets no cookies and stores no IP addresses or personal data; we only see aggregated data such as page, referrer, device and location (country/city). No consent via the cookie banner is needed for this.
We never sell your data.
We keep order data for 7 years (statutory record-keeping obligation). We keep designs and uploads for as long as needed for production and service, and showcase publications until you ask us to remove them.
You have the right to access, correct or delete your data, and you can withdraw your consent for analytics cookies at any time (button above). Email us and we’ll take care of it within 30 days. You can also lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).
All traffic runs over HTTPS and data is stored on secure servers within the EU.